Listen as the team from FAMS Printing and OT Advertising and Marketing Solutions discuss topics that are meant to do one thing and one thing only: help you move your business in the right direction. Keep an eye out for weekly shows that will cover topics including branding, social networking, and building the business you always hoped for. Are we experts? No. Do we have experience? You bet. Our open discussion style will hopefully both entertain and inform. Don’t forget to tweet us @FAMStees for topics you want to hear on Overtime Radio and subscribe to our show on itunes!
Show 12: Creating a Buzz
Everyone wants their idea, product, or company to hit that magical point where they have online success when something they produce “goes viral”. Its one of those stupid buzzwords that people
will spend hours of time trying to create when in reality, no one really has any proven method for how to achieve such a standing. Is this really where our time is best spent?
Probably not. But there are things you can do to create a buzz for your business, even if it only exists on a small level. How, you ask? Take a listen and we’ll share some of our favorite ideas for creating a buzz in your industry.
Show 11: I Hate My Job
We’ve all uttered the words “I hate my job” at one point or another in our lives. If you say you haven’t, you’re either lying or I guess just extremely fortunate.
But for the rest of us here in reality, we get flashes of panic and feel like we want to just quit. This feeling isn’t limited to those who work the standard 9 to 5.
I guess that’s just one of those fallacies, that every business owner or entrepreneur is following a calling from above, pursuing some feeling of passion that consumes them, ensuring future success. Believe it or not though, we come across days where we feel like maybe this isn’t the right path for us either. There are times that we hate our jobs too.
The key is learning how to bounce back. Because unlike a 9 to 5, you have a little more invested into your job (yes, its still a job). If you can find ways to get back into the swing of things, it will not only improve your existing business, it may even lead to bigger things. Get stuck in the rut of the day to day and you may see the polar opposite effect. What sounds better to you?
Show 10: Interview w/Mike Murray of D&N Bending
Our second one on one interview comes courtesy of fellow RHS Alum Mike Murray of D&N Bending. Zack and Mike discuss what it takes to build the right team and how learning the right way to manage can sometimes make or break a business. We’ll also touch on some of the exciting and innovative work they are doing with Tesla Motors. Something you may not expect from a business located right here in Romeo. Regardless of how big or small your business is though, most of the same basic principles apply. We can all learn a thing or two from a fresh perspective and hopefully we accomplish that with this interview. Enjoy.
Show 9: Building a Strong Network
Today’s topic is networking. While networking can be essential to the growth of your small business, it can also become its own beast, taking up more time than what you are getting out of it.
Regardless, networking, either in the form of groups or your own personal collection of professionals to reach out to, will become a strong foundation for not only how you move your business forward, but with who you will do it with.
More than ever, businesses in all industries are choosing to form groups outside of the traditional networking groups you will find through local chambers and other costly facilitators that bring professionals together. While we would never discourage joining such groups, just remember that sometimes a strong bond with companies you respect and have grown close with is enough to your own networking moving in the right direction.
It’s not a one way street though. You should be just as quick to jump at sending clients in the direction of leads as you would expect to have referrals walk in your door. Even working closely with similar business to your own industry can be beneficial to both parties. Whether you are a brand new business or one that has hit a brick wall, you might find networking to be the boost you need.
Show 8: You Failed? No Big Deal
If you listen to our show, then you have an interest in expanding your own business or are seriously considering throwing your hat into the entrepreneurial ring. You may also be on the flip side. You may have been on the wrong end of what happens when a business doesn’t succeed. You may have failed. We’re here to tell you, regardless of how terrible it feels, failure isn’t that big of a deal.
This is a tough one if you let it consume you. That word…FAIL. Many people outside the world of proprietorship may feel this to be true, but a true entrepreneur knows that this is simply part of the territory. I’ve failed at ventures more often than I’ve succeeded, but if you don’t try, you’ll never find what sticks for you. Eventually, you will find success, but don’t let the failures consume your attitude. They are surprisingly a valuable learning lesson to help launch your next great venture.
Show 7: PSA-You Need to Unplug
Technology is at our fingertips and its completely changed the way we do business. Today we’ll explore whether that’s a good thing or not. It seems like a foolish question. Our natural response is “Of course its a good thing!”
Sure, in its simplest response, technology is great. It’s what allows us to record these shows and bring them to you weekly, so that should be enough right there.
While we have more opportunities than ever before to use technology to get the most out of our business, our inability to unplug and cut it off at the right time is what sets us up for a potential burnout. Its not just those who are business owners that feel the need to reply to every e-mail, no matter the hour. Employees feel just as obligated as everyone knows the ability to respond is readily available at their fingertips. Even out of the office messages won’t work anymore, because even on a beach during your hard earned vacation time, you are expected to be accessible. Is that really the right way to operate?
Sometimes simply unplugging can be beneficial for your own sanity from a personal and a business standpoint. If you let yourself get burned out, your work has the potential to suffer which is a disservice to both you and your clients. Listen to what we call our PSA. Technology can be overwhelming and we’ll explore the best way for you to harness it before it takes control of you.
Show 6: Do I Have to Use Social Media?
Social media sites are everywhere. If you don’t use one of the main platforms of Facebook, Twitter, Instagram, Linkedin, or Vines then you are in the minority. It’s become an essential way for not just individuals, but company’s to stay in contact with their base. The best part about it? It’s free.
In a world where there are so many costly advertising options for starting a business, shouldn’t we embrace such an opportunity? Its understandable for those who don’t have any sort of personal accounts to dive straight into posting on Facebook and waiting for the “likes” to roll in. And who has the time for that? I’m sure you’re focused on actually running your business, right? But with just a little time and practice, you’ll be tweeting like there’s no tomorrow.
Also, listen as we premier our segment titled Phil’s Break Room Tip of the Day. His advice on workplace survival may be what saves your sanity…or question his state of mind.
Show 5: Interview w/Griff from the Romeo Barbershop
Today we’re going to do something a little different. In hopes of exposing others to experiences other than our own when it comes to business, periodically, we’ll be sitting down for one on one interviews with fellow business professionals. In our first one on one, we talk with the new owner of the Romeo Barbershop, Dan Griffin. Listen as we talk about what led Griff down the path of the art that is barbering to full fledged business ownership. Anyone who has seen the lines out the door at the barbershop for a custom Griff cut will know that something special is going on at that establishment and we look into the driving force that fuels such a loyal following.
Show 4: Think Inside the Box
The term “think outside the box” has been used to the point of exhaustion, especially in the corporate world. While its always good to take a different perspective on any situation, sometimes we force the issue, causing us to forget that there is still a lot we can fit inside the box. It’s a matter of getting back to basics.
On our shows we talk about social media, networking, and branding but if your product or service is garbage, then all of this is irrelevant. Sometimes we get off course and need to take a closer look at what it is we actually do and improve on that before we start tackling our big dreams of growth and expansion. There’s no better place to start than taking a step back inside the box that many of us are encouraged to think outside of. That might jst be enough to gain a trusted name in whatever industry you are in.
Show 3: The NBA/MBA Correlation
A different way of looking at the expectations we may have as entrepreneurs and professionals in today’s business world. Odds are, if you’ve started a path down the entrepreneurial road in hopes of becoming the next Zuckerburg or other famous founder of the next Fortune 500 company, you are setting yourself up for disappointment. It’s a very rare achievement, the likes of which many of us entrepreneurs will never see. But for some reason, we tend to think of this as a reasonable goal to shoot for, rarely discouraging anyone from pursuing such a dream.
That’s because there are certain unattainable traits that propel an individual to such a level. The same way those who find themselves in a position of professional athlete, making millions in the NBA, have a certain set of immeasurable strengths that just comes natural. So why is it that one career is encouraged while the other is thought of as nothing more than a pipe dream?
Show 2: What is Branding?
In show 2, the trio of Zack, Ryan, and Phil sit down to explore how to build a brand. Regardless of your industry, branding is one of the buzzwords we see more and more of these days. With the growth of social media and the 24/7 information cycle, our businesses have the chance of being discussed and seen even while we sleep. It’s not just Coca-Cola, McDonalds, and other big companies who have the right to create a brand, even the smallest of companies have the opportunity to do the same.
But do we really know what forming a brand consists of? Or what branding even is? There are many misconceptions about this topic and in this show we attempt to tackle some of these misconceptions to help you get on the right path so you can define your own brand for your company. Whether you know it or not, you may already have one, but if you don’t embrace your brand and properly manage it, you will confuse your own customer base and get lost in the shuffle.
Show 1: I Started a Business, Now What?
The topic for our first show is a simple one. We like to call it “I Started a Business…..Now What?” In our first recording, you will hear your trio of Zack, Ryan, and Phil discuss what steps you need to take when venturing out on your road to entrepreneurial success. Any one of us can register the proper paperwork and come up with a great idea, but is it really a business without customers?
It was almost 10 years ago when we first started our business FAMS Printing, and we remember the days of ZERO customers. It was enough to strike fear in even the strongest-willed individual. I’m sure many others out there know the exact same feeling. With our new venture of OT Marketing, we’ve found ourselves in the familiar situation all over again.
Now, even though we remember the days of no customer base, that feeling of urgency that comes along with it isn’t as familiar. If you have already taken the first steps in starting a new business from scratch, then you most likely know what we’re talking about in our first show. For the first show on Overtime Radio, we’re going to reflect back on how we first started to target potential clients and more importantly, what we didn’t do as well as what we should have done.
Don’t worry, your customers will come. But a little bit of planning (and a lot of patience), along with the ability to shift gears at a moments notice, will go a long ways. Enjoy the show, and if there are topics you want to hear covered, be sure to drop us a comment or tweet us @FAMStees.