A division of FAMS Printing
26
MAR
2014

Overtime Radio: Show 2

Show 2: What is Branding?

LogoIn show 2, the trio of Zack, Ryan, and Phil sit down to explore how to build a brand.  Regardless of your industry, branding is one of the buzzwords we see more and more of these days.  With the growth of social media and the
24/7 information cycle, our businesses have the chance of being discussed and seen even while we sleep.  It’s not just Coca-Cola, McDonalds, and other big companies who have the right to create a brand, even the smallest of companies have the opportunity to do the same.

But do we really know what forming a brand consists of?  Or what branding even is?  There are many misconceptions about this topic and in this show we attempt to tackle some of these misconceptions to help you get on the right path so you can define your own brand for your company.  Whether you know it or not, you may already have one, but if you don’t embrace your brand and properly manage it, you will confuse your own customer base and get lost in the shuffle.

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